THIS YEAR CANNES LIONS RECEIVED 35.765 ENTRIES. AN ALL TIME HIGH. IN TOTAL, AGENCIES SPENT ABOUT €18,5 MILLION TO SUBMIT THEIR WORK FOR THE MOST EPIC CREATIVE AWARD IN THE WORLD. IMAGINE ALL THE OTHER THINGS WE COULD HAVE DONE WITH THE MONEY.

WE COULD HAVE BOUGHT 6.167 ACTUAL LIONS.

WE COULD HAVE OWNED 11 TROPICAL ISLANDS.

WE COULD HAVE ROCKED 1850 FROSTED FLAKES DIAMOND CHAINS.

WE COULD HAVE BOOKED SARAH PALIN AS A SPEAKER FOR 185 DAYS IN A ROW… ON A DESERTED ISLAND.

WE COULD HAVE PAID FOR 544 KILOS OF REAL GOLD.

WE COULD HAVE PARTIED WITH 32,5 MILLION GLOW STICKS.

WE COULD HAVE VISITED DISNEY WORLD 250.000 TIMES.

WE COULD HAVE FLOWN AROUND WITH 123 PROTOTYPE JETPACKS.

WE COULD HAVE BEEN PROUD OWNERS OF ‘BIG SPLASH’, THE MOST EXPENSIVE DOG IN THE WORLD. AND BUY A PIECE OF NEVERLAND WHERE HE COULD RUN AROUND.

WE COULD HAVE DRIVEN AROUND IN 185 BATMOBILES.

WE COULD HAVE GIVEN MIGUEL 142.307 PAIRS OF AIR JORDANS SO HE COULD WORK ON HIS LEG DROP.

WE COULD HAVE PUT 54.411 FOOSBALL TABLES IN AN ARENA AND ORGANISE THE BIGGEST TOURNAMENT EVER.

WE COULD HAVE GIVEN 1.345.943 FAMILIES ACCESS TO EMERGENCY WATER KITS IN A WAR STRICKEN COUNTRY. IN SYRIA, FOR EXAMPLE.